MAITE GRADUALLY REACHING OUT TO THE WORLD
MAITE is gradually affirming its vision to reach the global stage through cultural exchange, brand promotion, and preparations to bring Vietnamese tea into international integration.
MAITE’S SERIES OF TEA REGION SURVEY ACTIVITIES IN THAI NGUYEN – HANOI – BA VI
MAITE, in collaboration with UNESCO and relevant partners, conducted surveys of tea-growing regions in Thai Nguyen, Hanoi, and Ba Vi, contributing to the preservation and promotion of Vietnamese tea values.
🍃 TEA – A LIVING HERITAGE CONNECTING VIETNAM WITH THE WORLD
IMEXCO accompanies UNESCO at the Hanoi World Culture Festival 2025, promoting Vietnamese tea art as a living heritage that connects Vietnam with the international community.
VIETNAMESE TEA – JOURNEY FROM LEAF TO CUP: PRESERVING VALUES, SPREADING THE VIETNAMESE SPIRIT
On October 17, 2025, at the Ho Chi Minh City University of Culture (HCMUC), the program “Vietnamese Tea – Journey from Tea Leaf to Teacup” took place in a warm and respectful atmosphere.Co-organized by HCMUC, UNESCO in Vietnam, and IMEXCO Vietnam (Maite brand), the event honored Vietnamese tea as a living heritage, where knowledge, culture, […]
🎥 VTV3 reports on the journey to spread Vietnamese Tea culture in Da Lat
👉 In your opinion, what core values make Vietnamese tea culture worthy of being a heritage?And what should we do to keep these values alive in modern life? 📍 Recently in Da Lat, UNESCO and IMEXCO officially kicked off a series of cooperative activities aimed at preserving and spreading Vietnamese tea culture in a sustainable […]
[RECAP] “FROM LEAF TO LEGACY” EVENT SERIES | DALAT, JULY 4–5, 2025
🌿 Day 1 – Explore Vietnamese Tea Culture: featuring unique tea art performances, ecological product exhibition visits, traditional handcrafted experiences, and introducing new eco-friendly tea initiatives. 🌿 Day 2 – From Leaf to Legacy: Cultural Pathways to Sustainability, connecting tea, people, and sustainability—opening a way to preserve traditional values in the modern flow. 👉 We […]
VIETNAMESE TEA CULTURE HONORED IN A SERIES OF EVENTS IN PARTNERSHIP BETWEEN IMEXCO AND UNESCO
Held in Da Lat by IMEXCO in collaboration with UNESCO, the event series aimed to honor Vietnamese tea culture, spread the message of heritage preservation, and promote sustainable consumption in Vietnam. The Cultural Heritage of Vietnamese Tea on the Path to Sustainable Development On July 4–5, the event series titled “From leaf to legacy: Cultural […]
FROM LEAF TO LEGACY: CULTURAL PATHWAYS TO SUSTAINABILITY
Did you know that Vietnamese tea culture is not only a traditional way of life but also a flow associated with our livelihoods, community memories, and regional identity? However, these precious values are facing the risk of erosion. Understanding this, MAITE is proud to be part of this meaningful journey to preserve and promote Vietnamese […]
