On October 17, 2025, at the Ho Chi Minh City University of Culture (HCMUC), the program “Vietnamese Tea – Journey from Tea Leaf to Teacup” took place in a warm and respectful atmosphere.Co-organized by HCMUC, UNESCO in Vietnam, and IMEXCO Vietnam (Maite brand), the event honored Vietnamese tea as a living heritage, where knowledge, culture, […]
Did you know that Vietnamese tea culture is not only a traditional way of life but also a flow associated with our livelihoods, community memories, and regional identity? However, these precious values are facing the risk of erosion. Understanding this, MAITE is proud to be part of this meaningful journey to preserve and promote Vietnamese […]
MAITE (pronounced [majˈte] or read as Mai-tê) is not merely the name of a brand; it also carries a profound meaning. In many languages, especially in Basque (which is the oldest surviving language in Europe), “MAITE” means love. The name MAITE in the tea brand not only evokes love and connection but also embodies a global cultural […]
From the very beginning, Imexco Vietnam has been dedicated to elevating MAITE Tea beyond the realm of ordinary tea products. One of the brand’s key missions is to collaborate closely with UNESCO in preserving and promoting the cultural and natural heritage of Vietnam and the world.
![[RECAP] "FROM LEAF TO LEGACY" EVENT SERIES | DALAT, JULY 4–5, 2025](http://maitetea.com/en/wp-content/uploads/2025/07/hinh-thumbnail-1-150x150.png)
