From the very beginning, Imexco Vietnam has been dedicated to elevating MAITE Tea beyond the realm of ordinary tea products. One of the brand’s key missions is to collaborate closely with UNESCO in preserving and promoting the cultural and natural heritage of Vietnam and the world.
A Shared Mission: Preservation and Sustainable Development
IMEXCO Vietnam shares UNESCO’s vision of preserving and promoting cultural and natural heritage. Beyond offering high-quality tea products, we strive for a greater purpose: building a sustainable community where each cup of tea is not only a moment of enjoyment but also a meaningful step in safeguarding our shared heritage
Contributing Through Every Product
With every tea product sold, MAITE pledges to contribute at least 2% of its revenue to UNESCO’s heritage conservation fund. This is more than just a financial commitment—it is a declaration of the brand’s social responsibility. The funds are used to support projects such as:
- Protecting natural heritage sites
- Researching and restoring traditional cultural values
- Supporting local communities in developing sustainable tourism
Contributing to the Development and Well-being of Local Communities
Cultural Essence in Every Product
MAITE serves as a cultural bridge, connecting Vietnam with the world while celebrating the rich diversity of global heritage. Traditional teas like jasmine and lotus tea not only embody the essence of Vietnam but also tell stories of a nation deeply rooted in tradition, creativity, and hospitality.
Beyond that, MAITE introduces tea varieties from different parts of the world, such as Chrysanthemum tea from China, Earl Grey and English Breakfast tea from England, and Peppermint tea from Morocco. This diverse selection paints a vibrant picture of global tea heritage, blending Vietnamese traditions with international influences to create a harmonious fusion of cultures.
With this spirit, MAITE collaborates with UNESCO to share an important message: Preservation is not just about safeguarding traditions—it is about enriching and spreading cultural heritage so that today’s treasures continue to shine and inspire generations to come.
A Future Together with UNESCO
Through the MAITE tea brand, IMEXCO Vietnam is committed to working alongside UNESCO in environmental protection and cultural development initiatives. Every step we take is driven by a vision of sustainability—not only to strengthen our brand but also to create meaningful, positive change for communities.
UNESCO & IMEXCO Vietnam Partnership Signing Ceremony – A Project for Enhancing Local Community Benefits
Join MAITE in cherishing every heritage value and transforming each cup of tea into a part of the journey to protect the most precious treasures of humanity.
