The Origins of Mate Tea
The Journey from Idea to Reality
The MAITE tea brand, belonging to IMEXCO Vietnam Trading Joint Stock Company, was born out of a desire to honor the essence of Vietnamese tea, combined with unique cultural heritage values.
Inspired by the lush green tea hills and the art of tea enjoyment that blends tradition and modernity, MAITE not only offers exquisite tea flavors but also tells the story of the harmony between nature, humanity, and culture.
Each cup of MAITE tea is a culmination of quality, passion, and love for nature and cultural heritage both domestically and internationally, thus bringing Vietnamese tea to the world with its unique identity.
MAITE understands that Mother Nature is one of the most valuable assets for sustainable economic development and national tourism. In line with the government’s guidelines, companies need to accelerate carbon emission reduction by more than five times to keep pace with the Net Zero roadmap by 2050. In this context, MAITE is committed to contributing to the preservation of cultural heritage, nature, and sustainable community development through UNESCO (the United Nations Educational, Scientific and Cultural Organization) in Vietnam.
ABOUT US
MEANING OF THE NAME MAITE
MAITE (pronounced [majˈte] or read as Mai-tê) is not merely the name of a brand; it also carries a profound meaning. In many languages, especially in Basque (which is the oldest surviving language in Europe), “MAITE” means love.
PROJECT COOPERATION WITH UNESCO
PROJECT COOPERATION WITH UNESCO
From the very beginning, Imexco Vietnam has consistently sought to elevate the value of MAITE tea beyond that of regular tea products. One of the important directions of the brand is to closely collaborate with UNESCO to preserve and promote the cultural and natural heritage of Vietnam and the world.
