👉 In your opinion, what core values make Vietnamese tea culture worthy of being a heritage?And what should we do to keep these values alive in modern life? 📍 Recently in Da Lat, UNESCO and IMEXCO officially kicked off a series of cooperative activities aimed at preserving and spreading Vietnamese tea culture in a sustainable […]
Held in Da Lat by IMEXCO in collaboration with UNESCO, the event series aimed to honor Vietnamese tea culture, spread the message of heritage preservation, and promote sustainable consumption in Vietnam. The Cultural Heritage of Vietnamese Tea on the Path to Sustainable Development On July 4–5, the event series titled “From leaf to legacy: Cultural […]
Did you know that Vietnamese tea culture is not only a traditional way of life but also a flow associated with our livelihoods, community memories, and regional identity? However, these precious values are facing the risk of erosion. Understanding this, MAITE is proud to be part of this meaningful journey to preserve and promote Vietnamese […]
MAITE (pronounced [majˈte] or read as Mai-tê) is not merely the name of a brand; it also carries a profound meaning. In many languages, especially in Basque (which is the oldest surviving language in Europe), “MAITE” means love. The name MAITE in the tea brand not only evokes love and connection but also embodies a global cultural […]
From the very beginning, Imexco Vietnam has been dedicated to elevating MAITE Tea beyond the realm of ordinary tea products. One of the brand’s key missions is to collaborate closely with UNESCO in preserving and promoting the cultural and natural heritage of Vietnam and the world.
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